For the launch of a new cosmetics line (for which we designed the Brand Identity and the entire product image), our client asked us to design a website and an e-commerce that would underline the fundamental principles of the brand and that would be a little different “from the usual”.
Production line + Easy/clean UI + Clear focus + Quality control
We faced it this way
We designed minimal lines, a clear, functional, essential UI, combined with images that evoke the company values and the high quality of the raw materials and therefore of the products. Images with a strong territorial connotation, where nature is at the center of the path of beauty.
Event storming + Incremental development + Continuous improvement
... and this is the result
A site where history, roots, and territory are at the center of the storytelling of a brand and a product line that makes excellence one of its main qualities. A clear, readable and at the same time content-rich, informative site, with a lively and constantly updated blog on the world of cosmetics.