PACKAGING
# Silent luxury brand
A startup in the luxury cosmetics sector needed to design its Brand Identity and all the POS materials: primary and secondary packaging, press kit, company profile, catalog… basically, everything!
Production line + Easy/clean UI + Clear focus + Quality control
We designed a packaging that reflects the essence of the product: quality, authenticity, and understated luxury. Our goal was to find a balance between aesthetics and functionality. Every detail, from the design to the finishes, was carefully crafted to be simple yet impactful, combining original shapes with refined details.
Event storming + Incremental development + Continuous improvement
An innovative external packaging with a distinctive cut and a strictly two-tone design, where even the colors have a practical meaning. Attention to the materials and inks used to minimize environmental impact, while maintaining a premium feel both to the touch and the eye, with the right shapes and textures for the product category. A carefully crafted product storytelling and discovery experience down to the smallest details. The internal packaging features a minimal floral imprint and no-frills branding.
User flows + Wireframes + Fast Prototype + POC
We created:
primary and secondary package design
3D models and prototypes
Company Profile brochure
PAPER
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