The client wanted an eye-catching launch site for their new line of high-end ski boots. The site needed to be visually striking, highlighting the innovation and quality of the products. The goal was to capture visitors’ attention with a modern and engaging design that conveyed the excellence and advanced features of the new products.
New product + 3D media + Branding + Quality and innovation + Wow effect
We faced it this way
We undertook an initial phase of in-depth study and design. We made sure that the site was not only visually impactful, but also intuitive and easy to navigate. Our goal was to create a showcase that presented the products and told the story and innovation behind every detail.
We identified the main features to highlight and how to best convey the top features. The result was the development of an engaging user interface, which integrates captivating visuals and dynamic interactions, capturing the attention and stimulating the curiosity of visitors.
To showcase the new product line to the fullest, we highlighted its key features. The innovative design of the boots includes a convertible tongue system, which offers greater flexibility and ease of entry, and a layered construction, designed to ensure optimal comfort and absolute safety during use.
To engage visitors and invite them to explore the product as if it were physically in front of them, we created detailed 3D renderings. These digital models allow users to examine every detail of our boots, offering an immersive experience.