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Website and e-commerce for a cosmetics line

WEBSITE

# Silent luxury brand

There was this need...

For the launch of a new cosmetics line (for which we designed the Brand Identity and the entire product image), our client asked us to design a website and an e-commerce that would underline the fundamental principles of the brand and that would be a little different “from the usual”.

Production line + Easy/clean UI + Clear focus + Quality control

We faced it this way

We designed minimal lines, a clear, functional, essential UI, combined with images that evoke the company values and the high quality of the raw materials and therefore of the products. Images with a strong territorial connotation, where nature is at the center of the path of beauty.

Event storming + Incremental development + Continuous improvement

... and this is the result

A site where history, roots, and territory are at the center of the storytelling of a brand and a product line that makes excellence one of its main qualities.
A clear, readable and at the same time content-rich, informative site, with a lively and constantly updated blog on the world of cosmetics.

User flows + Wireframes + Fast Prototype + POC

Design elements:

PAPER

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PAPER

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